4. Simplicity in complexity

Design ... must be dedicated to the principle of 'minimum effort' of nature, in other words to a minimum inventory oriented to maximum diversity, that is, to make a maximum using a minimum. Which means consuming less, using things for longer, recycling materials.”

(Victor Papanek)

In Ekkoabits we explore ways to reduce consumption and optimize resources through new readings and perceptions of the elements of nature, materials and energies that surround us.

  • To promote the culture of limit, the value of scarce, the perceptive richness of simplicity and the freedom of restrictions.
  • To rethink unlimited growth.
  • To understand the legibility of 'the complex' versus the illegibility of 'the complicated'.
  • To reduce and integrate resources, impacts and economy.
  • To do more with less. Against the culture of ‘always adding’, the culture of ‘taking away’.
  • To explore the environmental potential that generates silence.